Cookie Policy

Effective date: 15 July 2026. Last updated: 15 July 2026. Cookie settings: [INSERT LINK OR BUTTON LABEL FOR COOKIE PREFERENCE CENTRE].

What Is a Cookie

A cookie is a small text file that a website asks your browser to store on your device when you visit. On a later request the browser can send that file back, which lets the site recognise the same browser, remember a setting or measure how a page performed. Cookies cannot run programs, cannot read unrelated files on your device and cannot by themselves identify you by name. They usually hold a short identifier, a preference value or a timestamp.

Cookies set by towerrushgame.co are limited to what an informational guide needs: keeping the site working, remembering your cookie choice and, where you allow it, understanding which pages are useful. We do not need a cookie to know your identity, and we never ask you to enter a casino password, UPI PIN, OTP, bank detail or KYC document on this site.

Other Technologies Covered by This Policy

Cookies are only one of several small-storage technologies, and this policy covers comparable methods as well. Local storage and session storage keep values in the browser without sending them on every request; local storage persists until it is cleared, while session storage is discarded when the tab closes. Pixels, also called web beacons or clear GIFs, are tiny image or script requests that can record that a page or message was opened. Tags are small snippets of code, sometimes handled through a tag manager, that decide when other scripts load.

Software development kits (SDKs) are code libraries that a third-party service can provide; we mention them for completeness, although this is a browser-based site with no standalone Tower Rush app. Device or browser fingerprinting refers to combining characteristics such as screen size, fonts and language to recognise a device without a stored identifier. towerrushgame.co does not use fingerprinting for advertising, and any comparable technology described here is used only for the limited, disclosed purposes set out in this policy.

Why the Site Uses Cookies

The site uses cookies and comparable storage for a small number of clear reasons. Strictly necessary storage keeps the pages working, protects forms against abuse and records your cookie choice so you are not asked repeatedly. Functional storage remembers optional display or accessibility preferences. Analytics storage, where you consent to it, helps us understand which guides are read, how quickly pages load and where the experience can be improved.

We do not use cookies to build advertising profiles, and we do not sell personal data. Where a cookie is not strictly necessary, it is set only on the appropriate lawful basis, which for non-essential cookies generally means your consent.

First-Party and Third-Party Cookies

First-party cookies are set by towerrushgame.co itself and are used for essential operation, remembering your preferences and first-party measurement. Third-party cookies are set by another domain whose service appears on a page, such as an analytics provider or an embedded video. Because they are set by a different domain, third-party cookies are governed by that provider's own policies in addition to this one.

We aim to keep third-party cookies to a minimum. Where a third-party service can set cookies, we describe it in this policy, and non-essential third-party cookies are loaded only after you have made the required choice.

Session and Persistent Cookies

A session cookie exists only while your browsing session lasts and is deleted when you close the browser. It is typically used for temporary functionality such as holding a security token during a single visit. A persistent cookie remains for a defined period, or until you delete it, and is used for things like remembering your cookie preference or an analytics identifier across visits.

The proposed lifetime of each cookie is described in the inventory below. Actual durations can be shorter, because browsers increasingly cap how long client-side storage survives, as explained in the section on expiry limits.

Cookie Categories

The site groups cookies into the categories below. The default status shows how each category behaves before you make a choice, subject to the controls that apply in your region.

Strictly Necessary Cookies

Strictly necessary cookies are required for the website to function and for basic security. They support core navigation, load balancing, protection of forms against cross-site request forgery and the storage of your cookie preference so the banner does not reappear on every page. Because the site cannot operate correctly without them, they are set on the lawful basis of necessity rather than consent, and they are not used for analytics or advertising.

You can still block these cookies through your browser, but parts of the site, such as the banner remembering your choice, may then behave inconsistently.

Functional Cookies

Functional cookies remember optional choices that improve your experience but are not essential, such as a display preference or an accessibility setting. They are set only where you have consented or where another lawful basis clearly applies, and they do not track you across other websites.

If you decline functional cookies, the site still works, but it may not remember a preference between visits.

Analytics Cookies

Analytics cookies help us measure how the site is used so we can improve it: which guides are opened, how visitors move between pages, how quickly pages load and where people leave. This information is used in aggregate to understand performance, not to identify you personally.

Analytics cookies are disabled until you give the required consent. Where analytics is enabled, we prefer configurations that reduce the data collected, such as shorter retention and IP minimisation, as described below.

Google Analytics

This section applies only if Google Analytics 4 (GA4) is installed on towerrushgame.co. When enabled, GA4 typically sets a cookie named _ga to distinguish browsers and a cookie named _ga_<container-id> to maintain session state. The default expiry for these cookies is up to two years, subject to browser limits that may shorten it.

Before publication, confirm the following GA4 settings and reflect them here: Measurement ID [INSERT], data retention period [INSERT 2 or 14 months], whether advertising features are on or off, whether Google Signals is enabled, whether Consent Mode is used and whether IP minimisation is applied. Analytics is loaded only after the required consent, and if GA4 is not installed these cookies are not set.

Affiliate-Attribution Cookies

If an affiliate link is present, an affiliate-attribution cookie may record that a visit reached a partner through this site so that a lawful referral can be credited. Such cookies typically last between 30 and 90 days. They store a referral identifier, not your name, and they are only set where this use is lawful and disclosed.

Affiliate attribution on this site is not used to facilitate prohibited online money gaming for India. Where Indian law prohibits online money games and related fund transfers, we do not operate affiliate tracking to route Indian users into such activity.

Advertising Cookies

Advertising cookies would be used to measure or personalise advertising across sites. [CONFIRM: towerrushgame.co does not currently use third-party behavioural-advertising cookies.] If this position ever changes, this policy will be updated, the cookies will be listed in the inventory and they will be set only after your explicit, informed consent, which you can withdraw at any time.

Embedded Content Cookies

Some pages may include embedded content such as a video, a demo frame or a social post loaded from another provider. That provider can set its own cookies once the content loads, and those cookies are governed by the provider's policy. Embedded media is blocked until you make the required choice, so third-party content does not set cookies before you have consented where consent is needed.

Security and Anti-Abuse Cookies

Security cookies help protect the site and its visitors, for example by holding a token that validates a form submission, by detecting automated abuse or by supporting rate limiting. These cookies carry no advertising function and store only what is needed to keep requests safe.

Because they protect the integrity of the service, security cookies are treated as strictly necessary.

Consent-Preference Cookies

A consent-preference cookie records the choice you make in the cookie banner or preference centre so that your decision is respected and you are not asked again on every page. This cookie typically lasts between 6 and 12 months, after which you may be asked to confirm your choice again. It is strictly necessary, because without it your preference could not be remembered.

Current Cookie Inventory

The table below is a working inventory to be completed and verified before launch. Bracketed values are to be replaced with the actual cookie names, providers and durations in use. Cookies that depend on a service, such as Google Analytics, appear only if that service is enabled.

How Cookie Consent Works

When cookies require consent, non-essential cookies are not set until you choose to allow them. A banner or preference centre lets you accept, reject or select categories, and your choice is stored in a consent-preference cookie. Strictly necessary cookies operate without consent because the site cannot function without them.

Your consent is specific to categories, so you can allow analytics while declining others, and you can change your decision at any time using the control described next.

Withdrawing Consent

You can withdraw or change your consent at any time, and withdrawing consent is meant to be as easy as giving it. Reopen the preference centre to adjust your categories, or clear cookies through your browser to reset your choice. Cookie settings: [INSERT LINK OR BUTTON LABEL]. Withdrawing consent stops future non-essential cookies; cookies already stored can be removed through your browser controls.

Browser Cookie Controls

Your browser also lets you view, block and delete cookies independently of our banner. The typical settings paths are shown below; the exact wording varies by version.

Private Browsing

Private or incognito windows usually keep cookies and site storage only for the length of that session and discard them when the window closes. This can limit some tracking, but it does not make browsing anonymous to networks or providers, and it does not remove the need for consent while the session is active.

Mobile Devices

towerrushgame.co is a browser-based site, and there is no standalone Tower Rush app currently. On phones and tablets, cookies are managed through your mobile browser's privacy settings in the same way as on a computer. Because there is no dedicated app, we do not use mobile app SDKs or advertising identifiers tied to an application.

Browser and Platform Expiry Limits

Modern browsers cap how long client-side storage survives, so a cookie described as lasting up to two years may be cleared much sooner. Some browsers limit script-set cookies to a few days, and privacy modes shorten lifetimes further. The durations in this policy are therefore proposed maximums, and the effective lifetime on your device may be shorter.

Server-Side Measurement

Some measurement can happen on the server rather than in your browser, for example by processing standard request logs. Where server-side measurement is used, it is applied for aggregate performance and security purposes, is kept to a minimum and is not used to build advertising profiles. Any personal data involved is handled under our Privacy Policy.

Cookie-Less Analytics

Where practical, we prefer privacy-friendly, cookie-less measurement that reports aggregate trends without storing an identifier on your device. Cookie-less analytics reduces reliance on cookies, although some aggregate technical information, such as a truncated address or a user-agent string, may still be processed for the same limited purposes.

Do Not Track

Do Not Track (DNT) is a browser signal that asks sites not to track you. Because there is no agreed industry standard for how sites must respond, many services do not act on it. Where a recognised signal is received, we aim to respect it for non-essential cookies, but we rely primarily on the consent controls described in this policy.

Global Privacy Control

Global Privacy Control (GPC) is a browser or extension signal that communicates a privacy preference, such as an objection to the sale or sharing of personal data. towerrushgame.co does not sell personal data. Where GPC is legally recognised and technically detected, we aim to treat it as a valid choice to limit non-essential cookies and comparable technologies.

Cookie Data and Personal Data

Some cookie identifiers can be considered personal data on their own or when combined with other information, even when they do not contain your name. Where cookie data amounts to personal data, it is handled under our Privacy Policy and applicable law, including the Digital Personal Data Protection Act, 2023 and its 2025 Rules in India. Strictly necessary cookies are kept to the minimum needed to run the site.

Purposes We Do Not Permit

We do not permit cookies or comparable technologies to be used to sell personal data, to build cross-site advertising profiles without consent, to fingerprint devices for advertising, or to facilitate prohibited online money gaming, the advertising of such games or related fund transfers for players in India under the Promotion and Regulation of Online Gaming Act, 2025. Any provider we use is expected to respect these limits.

Children and Cookies

This site is intended only for adults aged 18 or over, and it is not directed at children. We do not knowingly use cookies to collect information from anyone under 18. If you are under 18, please do not use this site. If you believe a child has used the site, contact us through the Contact Us page so we can take appropriate steps.

Third-Party Providers

Where third-party providers, such as an analytics service, a consent-management platform or an embedded-media host, can set cookies through the site, each acts under its own policy in addition to this one. We aim to select providers that support privacy-protective configurations, and we list the relevant cookies in the inventory. Confirm each provider and its current terms before launch.

International Transfers

Some providers may process cookie-related information on servers outside India. Where that happens, the transfer is handled in line with applicable law and our Privacy Policy, and we expect providers to apply appropriate safeguards. Using the site indicates that you understand such processing may occur.

Retention and Renewal

Each cookie is kept only for as long as needed for its stated purpose, up to the proposed duration in the inventory, after which it expires or is renewed. Consent-preference cookies prompt a renewed choice after their lifetime ends, and analytics retention follows the configured period. We review durations periodically to keep them proportionate.

Data Retention Beyond the Cookie

Information derived from cookies, such as aggregate analytics reports, may be retained after the cookie itself has expired, because the report no longer depends on the original identifier. Such retained information is kept in aggregate or minimised form for the periods described in our Privacy Policy and is not used to re-identify you.

Security of Cookie Information

We aim to protect cookie information using appropriate technical measures. Where suitable, cookies are set with the Secure attribute so they are sent only over HTTPS, the HttpOnly attribute so they cannot be read by page scripts, and a SameSite attribute to limit cross-site sending. These attributes reduce the risk of interception or misuse, although no method is completely secure.

Cookie Scanning and Auditing

Before launch and periodically afterwards, the site should be scanned to confirm which cookies and storage keys are actually set, to compare them against this policy and to update the inventory. Auditing helps ensure that no undisclosed cookie is present and that durations and categories remain accurate.

Updates to This Policy

We may update this Cookie Policy to reflect changes in the cookies we use, the providers we work with or applicable law. The latest version will always appear on this page with a revised date. Significant changes affecting non-essential cookies will be reflected in the consent controls.

Relationship With the Privacy Policy

This Cookie Policy should be read together with our Privacy Policy, which explains how personal data is handled more generally, and our Terms and Conditions, which govern use of the site. Where cookie data is also personal data, the Privacy Policy applies alongside this policy.

Required Checks Before Publication

Before this policy is published, complete the following: confirm the cookie preference control and insert its link or label; finalise the cookie inventory with real names, providers and durations; confirm whether GA4 is installed and complete its settings; confirm the affiliate and embedded-media providers, if any; confirm that no advertising cookies are used or update this policy accordingly; and verify the security attributes and retention periods. Replace every bracketed value before launch.